Agora according to the Merriam-Webster is a a gathering place; it is especially referring to the marketplace in ancient Greece.

The Greek Etymology is from ageirein (verb), i.e. to gather. And so the main point behind this blogger is to create a E-marketplace where we could talk like in the old days of the Greek Marketplace (did these things really exist?)

However, reading Guy Debord had a huge and dramatic impact on me. In the first chapter of his brilliant book "La societe du Spectacle", he quoted Feuerbach in the Preface to the Second Edition of Essence of Christianity:

"But certainly for the present age, which prefers the sign to the thing
signified, the copy to the original, fancy to reality, the appearance to the
essence... for in these days illusion only is sacred, truth profane. Nay,
sacredness is held to be enhanced in proportion as truth decreases and illusion
increases, so that the highest degree of illusion comes to be the highest degree
of sacredness"

(An online copy of the book is available on the Marxists archive website).

I wonder what Feuerbach or Debord would have said of the WWW (World Wide Web) and of these bloggers???
cheers,